Shi Hui graduated from Nanyang Polytechnic with a Diploma in Interaction Design. She aims to enhance and satisfy user experience through design; to make a difference, and influence the design scene with fresh work. Shi Hui specialised in User interface design, Graphic design and the fundamentals of HTML, CSS, and Javascript. She has experience working in the advertising field for clients such as CPF, Eu Yan Sang, Drypers Singapore, DrX & MOE. View some of my works here.

Everyone is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.



Creating memorable experiences, by putting user experience first for a lasting and comfortable web navigation. Ensuring that the site not only looks good but attract the user's attention too.


Giving life to a brand, by defining a combination of elements - name, slogan, sign, symbol or design, to identify products or services of a company. Presenting a perception to consumers when they hear or think of any company name, service or product.


Research and understanding of the underlying problem to explore ideas for solutions. The concept is then composed of the visual art direction, branding, and needs of the target audience. This, in turn, creates a memorable experience for a wide range of users.